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Korean TV Viewers Pick Yoo Jae-seok as Favorite TV Ad Model Posted on Nov 3, 2008, 2:39PM by report411 46 Views, 0 comments, Email It A recent study shows that comedian Yoo Jae-seok and singer Lee Hyo-ri were chosen by Korean TV viewers as their two favorite TV advertisement models in the second half of 2008. According to the study, released by Brand 38 Research Institute on October 27, comedian Yoo Jae-seok took the number one spot with 23% of the votes.